Digipak's are a great way for marketing an album, not only can they made from recyclable material they are also cheaper to make. The artwork can be more creative and they can show more information about the band and/or photos of them. Also some of the parts can have the lyrics to the songs on the album.
Digipacks are becoming more popular due to smaller bands creating a more creative look other than just a CD case, so for the band to get more popularity they sell these digipacks. For a band to put more artwork or photos into their digipacks creates a more interesting and personal album, other than just a CD case.
There are many different designs for digipaks, with the most common 4 panel. However you can get digipaks with 6, 8 and 10 panels.
Throughout my research I have found that the most common genre to use digipaks as their distribution are rock bands. There are many bands that will make special edition albums so use the digipak. As you can see here, Amazon sell digipaks and the most common genre you come across is normally rock.
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