Evaluation Question 3.

Evaluation Question 3: What have you learned from your audience feedback?

James have a wide audience from teens of about 16 to middle aged of about 40-50, which I found out in my earlier research. When creating my products audience feedback was key to improving my work. I was able to get feedback when working on my digipak, website and music video, which meant I was always changing and getting new ideas.

Getting feedback on the rough cut meant I was able to change different parts which could improve the final outcome. One way of being able to do this was showing my class mates the rough cut and seeing what they think should be improved. I then took this feedback and looked at how I could apply it.

From this feedback I learnt I needed to add more lip syncing, which I went on to do.

Facebook was a great of way being able to show people my music video. By sending it to some of my friends and peers, I was able to get feedback after improving the video. Posting the video on Facebook also meant people who are interested in the music by James would also watch and give feedback. Here are some of the comments I got about the video.

I also got comments on YouTube which means people have viewed the video not only on Facebook but other social networking sites. Here is one of the comments I got.

Taking these comments into account I now know what has worked and what people have liked in the video. Also the target audience who listen to James have given feedback which has helped. I also used the contact page on the lead singer Tim Booth's website, in which I asked if I could have some feedback as to what they think of the music video. I have also sent the video to the record company who I have previously spoken to.

I also filmed people reviewing the website and digipak to get feedback on what improvements can be made. This helped get a different opinion on the products and I was able to make some changes after to help improve them.

From these videos I have learnt what people have thought about my digipak and website and have given feedback as to what I could improve on. The main aspects of focus were changing the font on the spine of the digipak to fit in with the rest of the digipak and removing the 'Right side' title which I had forgotten to remove. Also making the website look more appealing and adding more decoration to liven it up.

By using SoundCloud I was also able to share feedback I had recorded from Adam, who is a fan of the band James. This meant I was getting feedback from my target audience.



After getting feedback from my fellow peers and fans of the band James, I have learnt what changes needed to be made to my music video, digipak and website, but also what people have liked about the three products. Being able to use different mediums such as YouTube, SoundCloud and Facebook has also meant a wider range of people have been able to view my products and give me valuable feedback.